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[2017] (Product design) Redesign de l’app OrangeFootballClub

UX Research – UX Design – Project Management – Product Development

Orange Football Club an Android and iOS application

I worked for 2 years at Orange which is the second biggest telecom operator in Middle East and Africa (MEA) with more than 14 subsidiaries. I was located in Abidjan (Côte d’Ivoire). My role as UX/UI designer was to help marketing teams to create and improve existing services (Apps and websites) for Orange MEA clients.

One of the biggest services in the region was Orange Football Club with more than 400.000 downloads on Android ( http://goo.gl/yVBn6p ). I was called to improve our user attraction and retention within the app. During more than one year and a half, this project allowed me to practice user research (field studies, interviews), create wireframes and deploy in agile mode. As a result, we’ve launched 3 major releases from graphic chart update to new features for better retention and bug fixes.

Want to know more about my experience with ORANGE FOOTBALL CLUB? ⬇️

What I’ve done for Orange Football Club

  • Project management (helping define strategy with marketing team)
  • UX Research (Field studies and competitive analysis)
  • User Flow (wireframe)
  • User Interface
  • Product Development (working in Agile with our dev team)

Project Management

  • Activity and resource planning.
  • Organizing and motivating a project team (from a V cycle to Agile production method)
  • Monitoring progression (editing project documentation)
OFC product documentation

UX Research

  • Field studies (Football and sports-related field studies in Abidjan to seek user habits)
  • Competitive analysis (Football and social services trend and function analysis)
  • Data analysis
Football field studies in Abidjan (illustration image)
Competitive and functional analysis
Working with Microsoft AZME to mesure user stats (illustration image)

User Flow

  • Technical specification (Marketing and Back-end validation for each functionality)
  • Wireframe (all functionalities divided in batch and described in Mid-Fidelity)
Mid-Fidelity Wireframe for OFC

User Interface

  • Design System (creation and maintenance)
  • Iconography
  • Final screens (coordination, production and verification with the help of 2 UI designers)

Product Development

  • Agile development (sprint 2 weeks, Trello + PDF + Zeplin)
  • Followup of implementation (Data analysis + QA)
Working with Trello to organize our sprints
Working with Zeplin to facilitate implementation

Conclusion

This solid experience in product development taught me a lot. I practiced UX design in a team of 8 people on a real project with real business and technical constraints. I worked on both Android and iOS platform. And finally, I practiced the full scope of UX design from research and technical brief to wireframe and implementation.

Finally, I’m really proud we’ve been through such achievements like going from V-cycle to Agile helping us deliver continuous design updates.